Pattern, the company founded by Fulvio Botto and Francesco Martorella in 2000, is now the international benchmark for the design, development and production of clothing lines for the world's most prestigious brands.
We interviewed Franco Martorella, President & Founder of Pattern.
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CLO software makes it easy and intuitive to produce garments and accessories similar to the originals, but without wasting materials or resources.
Franco Martorella recounts: "Our goal was to keep abreast of the new technologies. We were seeking a solution that would enable us to create realistic prototypes, and CLO is the perfect solution."
The CLO software also enables increased communication and collaboration between departments, customers and suppliers thanks to the possibility to alter the garment in real time, even remotely.
"Thanks to CLO, we were able to collaborate actively in remote mode, even during the pandemic," says Franco.
With CLO, you can create multiple layers and complex details precisely and accurately, in a matter of clicks.
"Thanks to CLO we can design and produce while optimising our resources. Virtual prototyping has a positive impact on sustainability and helps reduce costs and minimise the waste of material.” continues Franco Martorella.
"CLO is an essential support for our design team." Concludes Franco.
Thanks to personalisable avatars and the ability to simulate the fabric, CLO enables you to get an idea of the fit of the garment and of the customer's needs.
"Today, many fashion brands are turning to 3D to check garment fit in real time, even remotely." says Franco Martorella
CLO software is also used for product presentations in e-commerce and digital catalogues: “"We are creating digital tours and lookbooks with a view to eliminating physical prototypes."” Concludes Franco.