Macron

Roberto tells us: "In the last decade, 3D has become a business tool connected to the entire product development process. A year ago, we asked ourselves how to meet the increasingly demanding and competitive market to guarantee an excellent and high-performing product."

"For this reason, we chose CLO 3D and Prisma Tech for 3D fashion design." Says Roberto, who continues: "With the introduction of 3D technology in the company, we expect to optimize our resources offering innovative products before competitors, maximizing market opportunities and improve customer satisfaction."

 

"With the adoption of 3D, we believe that the decision-making process will become faster over time, communication will be more rapid and precise. We also expect to reduce time of interpretation and approval of the collection projects."

 

"For pattern-making department, 3D represents a cutting-edge technology that is constantly evolving." Says Roberto, who concludes: "The software’s realism allows us to enhance creativity and reduce errors. 3D visualization enables us to identify any issues that may occur during the garment assembly supporting the designer with the definition of details and proportions. We always have new and ambitious projects: integrating various technologies with the software we are currently using creating the best products for our athletes and with Macron 4 The Planet project, we aim to sum up our commitment to greater environmental awareness and sustainability."