We interviewed Giovanni Moletta, founder of Jonny Mole Design.
Giovanni recounts the story of his company: “Jonny Mole Design was founded in 1999 as a company focused on product design and graphics services. Right from the outset, we specialised and focused on design as it related to the style and graphics of the sports product because we were located in what was then the bicycle manufacturing district. Today this district is dedicated to the production of footwear and sports items that characterises the north-east in terms of research and development.”
“Now, the company has grown and we have also embraced aspects more related to graphic design as communication. We are, in fact, developing communication strategies for a number of customers, which we had previously served for product style. Today, the company is divided into two parts: one is dedicated solely and exclusively to product styling and graphics, while the other deals entirely with product and brand communication and promotion strategies,” Moletta continues.
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Jonny Mole Srl's continuous search for alternative technologies that could best support product development activities led to the discovery of 3D. This led to the design and construction of three-dimensional and functional prototypes more rapidly and with less effort.
Giovanni Moletta recounts: “We wanted to make realistic and tangible prototypes, so that customers could physically touch the finished product.”
The technology used for this type of requirement is FDM (Fusion Deposit Model): it can produce the required parts in ABS plus material with high mechanical strength and sufficient precision to handle the required mechanical couplings.
Another ideal technology for this type of requirement is Autodesk Fusion 360, thanks to which you can design optimised three-dimensional prototypes that can be processed by all 3D printers.
Giovanni tells us how he got into additive manufacturing: “Our design team attended a Prisma Tech seminar on 3D printing, during which the inter-related 3D modelling and visualisation software Autodesk Fusion 360 and Autodesk VRED were also presented, and was positively impressed by the 3D technologies.
On that day our partnership with Prisma Tech began and has lasted two years, enabling us to rapidly produce high-quality prototypes.”
“Thanks to the Autodesk technologies adopted, we were able to abandon the old 3D design software solutions and managed to achieve (in a very short time) very high levels of quality in product development and visualisation.”
Moletta continues: “Thanks to the Stratasys 3D printer, we were able to bring our designs to life so that our customers could physically touch the finished product; such as prototypes of helmets or bicycles to be presented at a trade fair or in-house.
Today, many companies offer a 3D printing service, so we have decided that there must always be a step in the design development process involving the construction in 3D of the product we intend to study.
In special cases when the product or project is very large, instead of printing it in pieces we do a small-scale print that still offers a very good rendering in terms of shape and perception.”
Giovanni continues: “The help of Prisma Tech was crucial for the implementation of 3D design in our company. Not only the sales department but also the technicians very often interface and work closely with my team. So much so that, at the suggestion of Prisma Tech's technical team, we assembled an external PC to optimise the rendering phase.”
Mr Moletta declares: “Thanks to the 3D software and hardware technologies, and the various operators, we managed to reduce product manufacturing time by 50% and achieve excellent rendering quality."
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