Dainese

Dainese has innovated its entire product development process, thanks to the CLO 3D software.

Industry Moda
Location Molvena, VI, Italia
Solutions adopted CLO
Dainese

Dainese, a leading manufacturer of technical clothing, adopts 3D to design realistic virtual garments in a simple and intuitive way.

The company Dainese was founded in 1972 as a manufacturer of leather trousers for motocross and it specialises in the production of technical sportswear for motorcycling, cycling, skiing and horse riding. It has always promoted and guaranteed the safety of people exposed to trauma, whether it be from dynamic sports or everyday activities; it invests in continuous research into new solutions, materials and applications.

The company is among the leaders in the industry and has received numerous awards over time for the quality of its products; such as the introduction of reinforced knee pads, the aerodynamic hump for motorcycle suits, the back protector, the airbag integrated into the suits, and much more besides.

We interviewed Alberto Lovisetto, Senior Designer with Dainese for nine years, who tells us: “Before 3D was introduced into the company, I mainly used Adobe Illustrator (2D) for the whole creative process. I would then give the 2D sketch to the product engineers and pattern makers, and this would start the entire product development process, from the creation of the pattern to the initial prototype.

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The digital challenge

Tireless research into innovative technologies has enabled the company to develop products that minimise the amount of material and energy used.

“This project stemmed from the need to find a tool that could quickly interpret the ideas of the style department, present the development of the designs in a clear and usable way for everyone, reduce the number of physical prototypes (in the interests of eco-sustainability and cost-effectiveness), and reduce the time required to create a prototype.

The company needed software that was fast, intuitive and that could also be used by designers, not just by people with a sound pattern-making background,” says Lovisetto.

"Thanks to 3D, in 90% of the cases we decided on the final product after the first prototype was made, whereas before, with 2D, we would have to make three or even four prototypes before we would reach a satisfactory result."
Alberto Lovisetto
Alberto Lovisetto Senior Pattern Maker, Dainese
"We had already assessed other similar solutions but at first glance CLO seemed the easiest and quickest to use. Additionally, from the visual perspective the garments seemed to us to be the most faithful to the originals."
Alberto Lovisetto
Alberto Lovisetto Senior Pattern Maker, Dainese

The solution

“In order to meet our requirements, we decided to choose CLO 3D. We had already assessed other similar solutions but at first glance CLO seemed the easiest and quickest to use. Additionally, from the visual perspective the garments seemed to us to be the most faithful to the originals.

Even technical figures without specific training could have used the software, making it easier to introduce into the style department," concludes Lovisetto.

Through CLO 3D, style ideas can be rapidly interpreted, making it possible for non-experts to take part in the creative process too.

Whether you are starting from an already existing paper pattern, or creating a new one using the software, you can simulate the fit of a garment and how the fabric hangs, achieving a very high degree of similarity to a real garment.


The results

With the new work project implemented, Dainese improved its product presentations to the other areas of the company, acquired greater confidence in garment selection and approval, an immediate perception of garment construction, and a reduction in the number of prototypes and in product development times.

"Thanks to 3D, in 90% of the cases we decided on the final product after the first prototype was made, whereas before, with 2D, we would have to make three or even four prototypes before we would reach a satisfactory result," says Alberto Lovisetto.

The technology in question allows the company to see the garment as it will look once it has been made, enabling it to make choices in advance.

Products used