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The Terranova team was exploring AI solutions to speed up processes and reduce reliance on complex, resource-intensive workflows. However, many tools proved too generic or failed to meet the brand’s quality standards.
Slow and manual workflows
Designing each garment variation required hours of manual editing and constant switching between different software tools.
Difficulty adopting new tools
Teams already under production pressure were often resistant to adopting new software — even when it could simplify their processes.
Missed opportunities due to slow time-to-market
Trend alignment and campaign material creation were often delayed by the time needed to produce samples and photos, affecting e-commerce launches and increasing production costs.
With Raspberry AI, Terranova completely reimagined its design process. Thanks to tools like Sketch to Render and Lifestyle Photography, the team drastically shortened turnaround times without compromising creativity.
Designers can now visualize complete looks in just minutes.
Ideas are tested in real time against market references, allowing immediate iteration and collaboration within the team.
Collections are previewed before sampling, aligning designers, managers, and store teams around a shared vision of the product.
Internal adoption grew from 9 to over 45 users, driven entirely by organic word of mouth within the company.
Thanks to the integration of Raspberry AI, Terranova achieved tangible results in record time, transforming the way collections are conceived, developed, and brought to market. The impact on team efficiency, costs, and creativity was immediate and measurable:
Design time reduced from over 30 minutes to less than 5 minutes per look.
Time-to-market accelerated tenfold across all channels.
40% reduction in sample production through digital prototyping.
Elimination of costly manual tasks, optimizing both resources and team efficiency.
Greater creative freedom for designers, who are now encouraged to experiment and refine their ideas.
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