The Accademia di Belle Arti di Macerata has integrated Artificial Intelligence into its educational curriculum, preparing a new generation of fashion designers capable of combining creativity and technological innovation.
| Industry | Moda |
| Location | Macerata, MC, Italia |
| Solutions adopted | Raspberry AI |
The Accademia di Belle Arti di Macerata has integrated Artificial Intelligence into its educational curriculum, preparing a new generation of fashion designers capable of combining creativity and technological innovation.
The academy is a public institution with a long artistic tradition and a natural inclination for experimentation. Over time, it has successfully combined theory, research, and practice within its disciplines, paying great attention to the balance between technical training and creative freedom.
In its fashion and design courses, students work on complete projects — from visual research to the realization of full collections — often within interdisciplinary contexts that merge art, fashion, and visual storytelling.
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The introduction of Artificial Intelligence represented both a structural and methodological challenge for the academy. Before adopting Raspberry, faculty and students faced several difficulties in the early stages of the creative process.
Slow concept development
The preparatory phase required extensive manual research and numerous attempts, slowing down project progression.
Lack of a shared AI method
Digital tools were used in a fragmented way, without structured integration into the educational workflow.
Need for a smooth, intuitive tool
The faculty sought technology that could facilitate ideation rather than complicate it.
To respond to these needs, the academy introduced Raspberry AI across courses in visual arts, design, scenography, restoration, and new digital media, involving around 700 students. The benefits were immediate and tangible.
Key strengths identified
Instant visualization
Students can generate visual directions within minutes, accelerating the ideation phase.
Enhanced, not automated, creativity
AI supports imagination while keeping human taste and intention at the center.
Industry-aligned learning
Familiarity with AI tools helps students adapt to the evolving fashion and design industries.
Seamless classroom integration
Raspberry AI fit naturally into existing workflows without disrupting teaching.
The adoption of Raspberry AI has radically transformed the way students approach the ideation phase while improving the overall quality and consistency of their final projects.
Main results observed
Fast and intuitive start
Students quickly understand how to use the tool and recognize its value from the first minutes.
Rapid moodboards and variations
Greater exploration of stylistic directions from the earliest stages.
Increased creative confidence
Seeing their ideas visualized immediately encourages students to experiment more independently.
Higher-quality projects
Clearer storytelling, refined variations, and more professional presentations.
More time for deep design work
By accelerating ideation, students can focus longer on collection development and cohesion.
Today, Raspberry AI is fully integrated into the academy’s fashion design curriculum. Ideation has become faster and more concrete, making room for a more mature and coherent creative expression.
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